Zyntrix

EuroCIS 2025

EuroCIS 2025

EuroCIS 2025. Last week I attended my first EuroCIS show in Dusseldorf. I suspect most people working in retail technology will have heard of or visited the show before. For me it was a huge couple of days and a steep learning curve. Firstly, so many service providers, manufacturers and software solutions had booths, staff and plenty of visitors. I was there to learn about the industry at large (rather than selling our wares) and to make some new connections. My key takeaways were that as a mature and thriving industry sector, it might be difficult to enter as a new startup due to so many organisations and individuals having relationships that have lasted years and sometimes decades. Secondly, that attending EuroCIS as an exhibitor is probably the only way a new market entrant can interact meaningfully with retailers. Thirdly, that self checkout at Point of Sale is huge and growing. Finally, I'm even more convinced than before that a POS solution which includes Loyalty, Payments and ID could be extremely valuable, especially to a merchant where age verification is common. Incorporating loyalty is the way a consumer can be rewarded for providing digital ID or changing payments rails.

So the show has given me a huge sense of optimism about not only the industry at large but also our position within that industry. And I met some fantastic people with awesome products and services, many of whom I'm liaising with this week. Thanks to Dusseldorg Messe and EuroCIS, I'll see you next year for sure.

Matt Findel-Hawkins

Matt Findel-Hawkins

Sales Director at Zyntrix

Zyntrix
71-75 Shelton Street, Covent Garden, London WC2H 9JQ

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