Zyntrix's First Blog

I'm really excited to write this first Zyntrix blog and indeed to be part of this amazing team. To give a little background, myself and Greg Gormley were co-founders of a Fintech startup called Bink which was founded a little over 10 years ago. I left operations of that business after just one year (being an early stage startup guy) and the business grew rapidly until its demise earlier this year. But the concept and technology of that business (Payment Linked Loyalty) is still relevant and strong today.

So rather than watch an amazing possibility disappear we bought the IP and built a small team of former Bink developers and managers to build a new and enhanced service which combines loyalty, payments (on new rails) and ID. We already have some excellent partners and intend to start exhibiting our new products from next month (so get in touch if you want an early sneak peak!).

The world of payments and loyalty has moved forward a lot in a decade but one thing remains the same; customers like loyalty and expect it from their favourite brands. They also like tech that is easy to use and ideally saves them money (and retailers feel the same). So that is our mission; to deliver multiple loyalty, ID and payment solutions that are simple to use, simple to integrate and great value for money.